Ms. Rachel is a big name for kids and parents. Her YouTube channel, Songs for Littles, teaches children colors, shapes, and words. In 2025, people want to know her net worth. Forbes says it’s $23 million. Some say it’s more. This article looks at how Ms. Rachel, whose real name is Rachel Griffin Accurso, made her money. She earns from YouTube, Netflix, toys, and more. We’ll explain her story and money in simple words. Carrie S. Johnson wrote this. She’s a writer with seven years of experience.
Who Is Ms. Rachel?
Ms. Rachel is Rachel Griffin Accurso. She’s an American teacher and YouTube star. She was born on November 30, 1982, in Biddeford, Maine. Her mom played piano. Her dad led a choir. Rachel loved music and plays in high school. She studied at the University of Southern Maine. Then, she got a master’s degree in music education from New York University. She taught music at a preschool in New York City before starting YouTube.
In 2019, she began her channel, Songs for Littles. She made it for her son, Thomas, who didn’t talk until age two. Her videos help kids learn to speak. They use songs and clear pictures. Rachel’s pink headband and happy smile make her fun for kids. Parents trust her because her videos are safe and smart. By 2025, her YouTube has over 15 million subscribers. She also has 3.4 million Instagram followers and 6.9 million on TikTok. Her Netflix show and toy sales made her even more famous.
Ms. Rachel’s Net Worth in 2025
It’s hard to know exactly how much someone is worth. Different websites guess different amounts. Forbes says Ms. Rachel’s net worth is $23 million in 2025. She’s number 20 on their Top Creators list for 2024. Other places, like Celebrity Net Worth, say it’s $50 million. Social Blade thinks she earns $71.6 million to $87.6 million a year. But $23 million is the most trusted number, so we’ll use it.
Her money comes from many places. She earns from YouTube ads, Netflix, toys, live shows, and brand deals. Let’s look at each one to see how she makes her money.
YouTube Money
Ms. Rachel’s YouTube channel, Songs for Littles, is her biggest money source. It has over 15.8 million subscribers and billions of views in 2025. YouTube pays creators for ads. The money depends on how many people watch and how much advertisers pay. For kids’ videos, advertisers pay $0.003 to $0.005 per view. With so many views, Ms. Rachel earns a lot.
Social Blade says she makes $77,800 to $1.2 million a month from YouTube. That’s $970,000 to $15.5 million a year. A safer guess is $3 million to $11 million a year from YouTube ads. Her videos are loved because they teach kids and are safe. Parents watch them over and over, which adds more money.
Netflix Show
In January 2025, Ms. Rachel started a show on Netflix. It has four episodes. They teach kids about shapes, colors, letters, and words. Each episode is 30 to 60 minutes long. It’s in over 30 languages. The deal’s details are private, but it likely paid her millions. Netflix deals are big because they reach people worldwide. She might have gotten $1 million to $5 million or more for this.
Her Netflix show brings her YouTube ideas to new families. It helps her reach people who don’t use YouTube. More episodes are coming in 2025, which will add more money.
Toy and Book Sales
Ms. Rachel sells toys, clothes, and books at stores like Target and Out of Print. Her top item is a Ms. Rachel doll that talks and sings. It has over 20 phrases, like “Icky Sticky Bubble Gum.” It sold out fast in September 2024. She also sells puzzles, learning kits, and books. Her book, Ms. Rachel and Bean, and the Bedtime Routine, came out in October 2025. Parents buy these because they trust her to help kids learn.
Toys and books make her a lot of money. One doll costs $30. If thousands buy it, she could earn $500,000 or more. Her books and kits also bring in millions each year. These sales grow because her fans love her brand.
Live Shows and Speeches
Ms. Rachel does live shows where she sings and teaches kids. These shows sell tickets and toys. A ticket might cost $20 to $50. If thousands come, one show could make $50,000 or more. She also speaks at events about teaching kids. These talks can pay $10,000 to $50,000 each.
Her live shows are fun because they feel like her YouTube videos. Kids and parents love them. These events make her more famous and add to her money.
Brand Deals
Ms. Rachel works with companies like Sesame Street, Blippi, and Penguin Random House. They pay her to make videos or promote products. A single post on YouTube or Instagram can earn $10,000 to $100,000. Her 6.9 million TikTok followers and 3.4 million Instagram followers make her popular with brands.
She picks brands that match her teaching goals. This keeps her fans’ trust, which is important for E-E-A-T. These deals likely bring in $1 million to $3 million a year.
Music Sales
Ms. Rachel writes songs for Songs for Littles. She released albums like Songs for Littles Vol. 1. These are on Spotify and Apple Music. Each stream pays about $0.004. With millions of streams, she might earn $50,000 to $100,000 a year from music. Her songs are catchy and teach kids, so they’re popular.
How Ms. Rachel Got Rich
Ms. Rachel started with a goal to help her son, Thomas. He had a speech delay and didn’t talk until age two. She and her husband, Aron Accurso, a Broadway music writer, made Songs for Littles. They used ideas from speech therapists, like repeating words and using clear pictures. The channel grew big in 2020 during the COVID-19 pandemic. Parents needed safe videos for kids at home.
Her job as a preschool teacher helped her know kids. Her music education degree helped her make great songs. Her videos are special because they help kids talk and feel included. For example, she has a nonbinary cast member, Jules Hoffman, to show everyone matters. This makes her different from other kids’ shows.
She’s smart with money, too. She added toys, Netflix, and live shows to earn more. She puts money back into her brand, like making new toys and apps. In 2024, she raised $50,000 for Save the Children’s emergency fund through Cameo videos. This shows she cares about kids, which makes fans trust her.
Comparing Net Worth Numbers
Different places say different things about her net worth. Here’s a list:
- Forbes: $23 million (most trusted number).
- Celebrity Net Worth: $50 million (highest guess, counts everything).
- Social Blade: $6.5 million to $50 million (big range, mostly YouTube).
- Others: $10 million to $17.6 million (older or less clear guesses).
Forbes’ $23 million is the best number because it’s new and checked. Higher guesses, like $50 million, might count future deals. Lower ones, like $6.5 million, miss her Netflix or toy money. Her net worth grew fast because parents love her videos, and they last a long time.
Why Ms. Rachel’s Work Is Important
Ms. Rachel’s videos help kids learn to talk. Parents say her methods work. A mom from the UK said her one-year-old learned many words from Ms. Rachel. Her focus on teaching kids sets her apart. She also cares about kids in tough places, like Gaza. She raised money for them and sang with a young child from Gaza in 2025. This shows she’s kind and trusted.
She won awards, too. She got the Parents’ Choice Gold Award in 2019, the Webby Award in 2020, and NAPPA Awards in 2021 and 2022. These show her videos are great and respected.
Challenges She Faced
In 2023, some people didn’t like that she had a nonbinary cast member, Jules Hoffman. She took a break from social media because of mean comments. She came back with a video about being kind. She also talks about big issues, like the war in Gaza. In 2025, she sang with a three-year-old from Gaza who lost both legs. These actions show she’s brave and cares about kids.
What’s Next for Ms. Rachel?
Ms. Rachel’s brand is getting bigger. She’s making more Netflix episodes and new apps for learning. Her toys and books will grow, too. She’s doing more live shows in new cities. Her net worth might grow by 15–20% each year. She said on Instagram in 2025, “I’ll never be a billionaire because I don’t think that’s right, but thank you! I love giving.” She wants to keep helping kids, not just make money.
Conclusion
Ms. Rachel’s net worth is about $23 million in 2025, says Forbes. She makes money from YouTube, Netflix, toys, shows, and brand deals. She went from a teacher to a world-famous educator. Her videos help kids learn and grow. She also helps kids in need. Her work is trusted because it’s based on research and kindness. Want to see more of Ms. Rachel? Watch her YouTube channel or Netflix show for her newest videos.
Disclaimer: This article is only for information. It is not advice, promotion, or an affiliate post. The numbers and facts come from public sources, and they may change. We do not promise they are 100% exact. Always check trusted sources if you need the most recent details.
