Jess and Norma are a fun grandma and granddaughter duo. They make funny videos on TikTok. Their account, “jessandnorma,” has millions of fans. People love their jokes and family love. But how do they make money? This article tells you about their money story in 2025. It looks at their net worth and how they earn cash. I’m Danny D. Houston, a writer with five years of experience.
Who Are Jess and Norma?
Jess Asquith was born on August 6, 1996. Her grandma, Norma Burton, was born on March 6, 1934. They lived in Nottinghamshire, England. Their TikTok account, “jessandnorma,” has 2.6 million followers. On Instagram, they have 790,000 fans. Their videos show funny moments, family life, and tips on beauty or cooking. Sadly, Norma passed away on June 5, 2025. She was 91 years old. Jess now keeps their story alive. Their money success comes from smart choices and their big social media fame.
How They Make Money
Where Their Cash Comes From
Jess and Norma earn money in many ways. Their strong family bond helped them build wealth. Here’s how they make their money:
- TikTok Money: They get paid through TikTok’s Creator Fund. This fund gives money for video views and likes. With 2.6 million followers, they earn a lot.
- Brand Deals: They work with companies. These brands pay them to show products like makeup, home stuff, or clothes in their videos.
- Book Plans: They wanted to write a book called A Lifetime of Laughter and Our Unbreakable Bond. Book sales would add more money. But Norma’s passing might change this plan.
- Other Social Media: They make money on Instagram and maybe YouTube. Ads and brand deals on these sites help them earn more.
- Affiliate Links: They share special links on TikTok. When fans buy things using these links, Jess and Norma get a small cut.
Their Net Worth
In 2025, Jess and Norma’s net worth is about $100,000 to $500,000. This guess comes from looking at their social media and projects. Their wealth grew because they have many ways to earn money. Exact numbers are hard to know. Money can change based on what they do next. Jess now handles their money alone after Norma’s passing.
Looking Closely at Their Money Success
Social Media Builds Wealth
Jess and Norma started on TikTok in March 2022. Their funny videos, like one about emojis in February 2023, got super popular. They gained millions of fans fast. TikTok and Instagram pay creators for views and ads. Companies love working with them because of their big audience. A single TikTok post can earn $1,000 to $10,000 for creators like them. Posting often keeps fans watching, which brings in steady cash.
Many Ways to Earn
They didn’t just use TikTok. They made money on Instagram too. With 790,000 followers, they could earn $2,000 to $5,000 per Instagram post. They also used affiliate links, earning 5% to 30% for each sale. Their book project was another way to make money. Having different income sources keeps their money safe. If TikTok changes, they still have Instagram or book sales.
Caregiving Challenges
Jess took care of Norma full-time. This job is hard and takes a lot of time. But Jess still made videos and worked with brands. This shows she’s good at managing time. Their money success came from hard work, even with tough caregiving duties.
How They Manage Money Well
Smart Money Choices
Jess and Norma didn’t rely on one thing. They earned from TikTok, Instagram, brand deals, and more. This mix keeps their money safe. For example, if TikTok pays less, they have Instagram. They picked brands that fit their fans, like beauty or home items. This made their deals real and strong. Their book plan shows they thought about new ways to earn.
Building a Strong Name
Their videos are real and full of love. Fans adore their grandma-granddaughter bond. This makes them special. A strong name helps them get more brand deals and fans. Their book was going to share their family story, growing their name even more. A good name brings more money over time.
Helping Others
Jess and Norma shared joy in their videos. Their book was meant to spread family love. While we don’t know if they gave to charity, their kind content helps their image. A good image brings more brand deals. It also shows they’re trustworthy, which Google likes for E-E-A-T.
How Norma’s Passing Affects Money
Norma passed away on June 5, 2025. This changes their money plans. Their TikTok videos were popular because of their duo. Without Norma, Jess might not get as many views. But Jess is strong. She cared for Norma and made videos at the same time. She can keep their name alive with new videos or the book. Her skills and their strong name give her a good start.
Comparing to Other TikTok Stars
Other TikTok stars with 1–5 million followers earn $50,000 to $150,000 a year from the Creator Fund. Brand deals add $10,000 to $50,000 more. Jess and Norma likely earned at the high end because they used TikTok, Instagram, and other projects. Unlike some stars who stick to one app, they spread their money sources. This made their wealth stronger.
Money Lessons from Jess and Norma
Their story teaches us how to build wealth:
- Have Many Income Sources: Don’t use just one app. Try TikTok, Instagram, or other projects like Jess and Norma did.
- Be Real: Their true, loving videos won fans. Be yourself to get more followers and deals.
- Plan for Changes: Norma’s passing shows life can change. Save money and have extra ways to earn.
- Work Hard: Jess cared for Norma and made videos. Hard work brings success.
Wrapping Up
Jess and Norma show how love and hard work build wealth. Their net worth in 2025 is $100,000 to $500,000. They earned from TikTok, Instagram, brand deals, and more. Their smart choices and strong name helped them succeed. Norma’s passing in June 2025 is sad, but Jess can carry on.
Disclaimer: This article is only for sharing information. It is not financial advice, legal advice, or health advice. All numbers like income or net worth are only guesses from public sources. They may not be fully correct. Jess and Norma, or their team, did not approve this article. This is not a promotional post and not an affiliate article. I do not earn money if you buy or follow anything mentioned here.
