Max Fredrik Darnton is a British businessman. He runs a company called Fredriks. It helps big companies find great leaders. He also invests in new businesses. Many people know him because he is married to Alexandra “Binky” Felstead, a TV star from Made in Chelsea. This article looks at Max’s money, work, and life. It is written by Carrie S. Johnson, who knows a lot about money and success. She has seven years of experience writing about wealth.
Who Is Max Fredrik Darnton?
Max Fredrik Darnton was born in 1988 in the United Kingdom. He is 37 years old in 2025. He went to the University of Leeds, a very good school. He studied business and money there. Now, he is the boss of Fredriks, a company that finds leaders for big businesses. He also puts money into new companies, like ones in tech and food. His wife, Binky Felstead, is a TV star. This makes him more famous.
Max likes to keep his life private. But his work is well-known. He is good at business and investing. This article will talk about his early life, work, investments, and money.
Early Life and School
Max was born in the United Kingdom. We don’t know much about his childhood. He likes to keep it private. He went to a great school called the University of Leeds. He learned about business and money there. This helped him become smart about work. His school taught him how to think and lead. These skills helped him start his own company later.
His early life was full of learning. He worked hard at school. This made him ready for his big career.
Starting His Career
Max began working in business and money jobs. He helped companies find leaders. He also worked with private equity, which is when people invest money to grow businesses. These jobs taught him a lot. He learned how to connect with people and understand markets. Then, he started his own company, Fredriks.
Max is smart about business. He saw that companies need help finding good leaders. This idea helped him build Fredriks.

Fredriks: Max’s Main Company
What Does Fredriks Do?
Fredriks is a company that finds leaders for big businesses. Max started it and is the boss. It works in cities like London, New York, and Tokyo. It helps companies in private equity, real estate, and other areas. Fredriks uses data to find the best people for jobs.
How Fredriks Got Big
Max had a clear plan for Fredriks. He wanted to help big companies find great leaders. He built a team that uses smart tools. Fredriks grew fast because of Max’s ideas. It now works all over the world. Max leads the company with a focus on doing things well.
Why Fredriks Is Important
Fredriks is a big reason Max is successful. It shows he can build a strong business. The company is trusted by many firms. Max’s work at Fredriks helps him make money and grow his reputation.
Max’s Other Businesses and Investments
Max doesn’t just run Fredriks. He also invests in new companies. He picks businesses that can grow big. Some of his investments are:
- NOLO: A company that makes drinks without alcohol.
- Padel Haus: A business about padel, a fun sport.
- FieldGoods: A company that sells eco-friendly food.
- PAWD Drinks: A brand that makes drinks for pets.
These choices show Max is smart about money. He picks companies that people like, such as healthy or green businesses. He also works with IMS Digital Ventures. This company helps new businesses grow. Max’s investments make him money and keep him safe if one business doesn’t do well.
How Much Money Does Max Have?
What Is His Net Worth?
It’s hard to know exactly how much money Max has. He keeps his money private. Based on web information, his net worth is between £2 million and £5 million in 2025. This comes from his work at Fredriks and his investments.
Where His Money Comes From
Max makes money in a few ways:
- Fredriks: He earns money as the boss of this company.
- Investments: His stakes in companies like NOLO and Padel Haus bring in cash.
- IMS Digital Ventures: This job adds to his income.
- Other Projects: Small investments in tech and lifestyle brands help too.
Why the Amount Changes
The £2 million to £5 million range is not exact. Some sources guess higher or lower. They might include his wife’s money or his lifestyle. This article uses careful estimates and avoids wrong guesses.
How Max’s Money Compares
Max’s money is good but not huge compared to others. For example, real estate stars on TV shows like Million Dollar Listing have £6 million to £40 million. Max’s wealth is smaller, but he is still young. His businesses could grow more.
Max’s Personal Life
Max is married to Alexandra “Binky” Felstead. She is a star from Made in Chelsea. They met at a private club called Soho Farmhouse. They got engaged in 2020 and married in 2021. They have a son, born in 2021. Max and Binky keep their family life private. They share some happy moments on social media.
Binky has her own money, about £3 million, from TV and her fashion brand. This article only talks about Max’s money to keep things clear.
Max works hard but also spends time with his family. He is a husband and dad. This balance makes him interesting to many people.
How Max Makes His Money Grow
Smart Investments
Max picks businesses that can grow. He invests in health, tech, and sports. These areas are popular now. His choices, like NOLO and FieldGoods, show he thinks about the future. Spreading his money across different businesses keeps it safe.
Leading Fredriks
Max runs Fredriks well. The company makes money by helping big firms. His leadership keeps Fredriks strong. This steady income helps him build wealth.

Thinking for the Future
Max plans for the long term. He doesn’t chase quick money. His investments in green and healthy companies show he cares about trends. This makes his money more stable.
Trends in Max’s Work
Max’s businesses fit today’s trends:
- Need for Leaders: Companies want great leaders for private equity and tech. Fredriks helps them, which keeps Max’s business strong.
- Green Businesses: Max invests in eco-friendly companies like FieldGoods. This is popular now.
- Healthy Products: His investments in NOLO and PAWD Drinks follow the trend of healthy living.
These trends show why Max does well. They also suggest his money will grow.
Challenges Max Faces
Running Fredriks is hard. Max competes with other companies that find leaders. He must stay ahead in fast-changing fields like tech. His investments in new businesses can be risky. Not all startups succeed. But Max picks different kinds of businesses. This lowers his risk.
Max’s Public Image
Max stays out of the spotlight. He focuses on work and family, not fame. People know him for Fredriks and his marriage to Binky. He is seen as a private, hard-working businessman.
FAQs About Max Fredrik Darnton
- How much money does Max have? His net worth is £2 million to £5 million in 2025. This comes from Fredriks and investments.
- What does Max do? He runs Fredriks, a company that finds leaders. He also invests in startups like NOLO.
- Who is Max married to? He is married to Binky Felstead from Made in Chelsea. They married in 2021 and have a son.
- Where did Max go to school? He studied at the University of Leeds. He learned about business and money.
Conclusion
Max Fredrik Darnton has a net worth of £2 million to £5 million in 2025. He earned it by running Fredriks and investing in companies like NOLO and FieldGoods. His education at the University of Leeds helped him succeed. He is married to Binky Felstead, but he keeps his life private. This article, by Carrie S. Johnson, gives a clear and full look at Max’s money and work.
Disclaimer: This article is for information only. The net worth numbers are based on public information and estimates. They may not be exact. This is not financial advice. It is also not a promotional or affiliate article. We do not have any partnership with Max Fredrik Darnton, his businesses, or his family. Readers should not use this article to make money or investment decisions.
